Music fans who are missing the craft of storytelling through song have gravitated towards Cass Clayton's brutal honesty and clarity of message. "We're All Going Down" is a masterfully told story that plays with dark subject matter both lyrically and instrumentally.
The
song's deep, lulling groove harkens back to Mississippi Hill Country
gospel music and gradually builds to a screaming modern keys solo and
belting vocals. The band's last two albums from 2018 and 2019 have
yielded a mature body of work with provoking lyricism and broad
influences of funk, soul, blues, and rock. Cass' nondenominational
approach and velvety vocal style are held together by a distinctly
lyric-centric thread. The band's 2019 album, Play Nice, was #1 in the
U.S. on the National R&B Chart for 11 weeks in 2019/20 (Roots Music
Report).
“In ‘We’re All Going Down’ I’m broaching a tough
subject, and I have some concerns about the backlash. I don’t ever write
something to be controversial, but it seems like I find interest in
things that we’re not supposed to talk about. I wanted to write a song
about false authority, because it’s a huge issue in the world. I have
this huge part of me that won’t go along with the status quo, so this is
close to home for me. But the song is also about taking a hard look at
our own dark side and not hiding from it."
“I
grew up going to my grandma’s Baptist church every week, but my dad
would have nothing to do with it. It was a hellfire and brimstone kind
of message each week, and Dad was a partier and exactly what the church
preached against. But ironically, even though he was an alcoholic, he’s
still one of the most ethical people I’ve ever met and has a huge,
loving heart. The judgment the church dished out has always been under
my skin, so this song got it out once and for all!"
Cass is
currently based in Denver, Colorado and tours regionally and
nationally. In preparation for the release of a third full-length album,
CCB is sharing it's newest single, "We're All Going Down."
https://independentmusicpromotionsinc.haulix.com/Media/View/104527
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