Showing posts with label targetspot. Show all posts
Showing posts with label targetspot. Show all posts

Wednesday, October 26, 2022

Targetspot signs major video partnership with ShowHeroes

 


Targetspot (formerly AudioValley), a global player in AdTech and digital audio monetisation, today announced a highly promising agreement with ShowHeroes, a leading independent video solutions provider. The agreement gives Targetspot exclusive access to billions of monthly audio ad impressions from premium publishers and platforms such as Der Spiegel in Germany, Webedia in France and La Nacion in Argentina.

ShowHeroes is a global leader in digital video content, tech, and advertising solutions. The company provides publishers with valuable content, innovative technology, and sustainable monetization solutions while creating an engaging and brand-safe environment for advertisers. Its high-quality inventory aggregates a wide range of audiences across more than 4,000 websites, 800 publishers and 1 billion unique users. In Germany, where ShowHeroes is a partner of the country’s top three daily newspapers (Der Spiegel, Frankfurter Allgemeine Zeitung and Süddeutsche Zeitung), the company reaches the equivalent of 94.1% of the TV audience among adults over 16.

Keep reading here 

Friday, October 14, 2022

Targetspot Doubles Down on Podcasts

 


After the digital audio sales company Targetspot reported its podcast ad revenue tripled during the first half of the year, the company says it is “doubling down” on the medium. That includes adding new resources in the U.S. marketplace where Targetspot says its podcast marketplace has been “refined” to meet the demands of advertisers who are looking to buy space from multiple podcast publishers.

“As we have continued to expand our podcast supply, we have simultaneously been improving both show level transparency and category accuracy. This means buyers can have further confidence in buying what they are targeting, and having greater visibility in the actual shows where ads are running,” said Dominick Milano, SVP of Sales and Business Development in North America.

The Targetspot podcast marketplace has grown to now reach more than one billion monthly impressions in North America. That includes podcast from radio groups including Bonneville, Salem Media Group and Canadian broadcaster CBC, as well as publishers like Spreaker and Empire Magazine.

Targetspot said in July that its revenue during the first half of the year rose to $14.9 million, a 19.1% increase compared to a year ago. In North America, Targetspot says its first-half revenue rose by 13.1%. Growth was hampered by what it called a “moderation” in advertising investments in certain sectors including the automotive and job recruiting sites.

Alexandre Saboundjian, Chairman and founder of Targetspot, says revenue from podcasts made up 28% of the company’s revenue during the first half of this year. That compares to 19% for the whole of 2021.

Targetspot is also ramping up its podcast efforts in Europe. In the U.K., it has partnerships with two new publishers --Sport Social Podcast Network and WIZARD Radio Media – giving ad buyers the opportunity to reach a wide-ranging audience of sports fans and Gen Z listeners.

In France and Belgium, Targetspot is picking up the ad sales for three new podcasts produced by Paradiso Media and Brut. Targetspot has also partnered with the French platform Audiomeans, the leading independent podcast hosting and distribution company in terms of listening volume.

“The many partnerships forged in recent weeks will further accelerate our increasing influence in this high-potential channel,” said Saboundjian. “Podcasts bring together an audience that is both highly engaged and highly qualified, offering agencies and advertisers unprecedented targeting capabilities. With its turnkey Targetspot Podcast Marketplace solution, our group has become a key player in podcast monetization.”


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Thursday, July 21, 2022

Targetspot expands to Latin America with top-tier partnerships



 Targetspot, a world player in AdTech and monetization in the high-growth area of digital audio, opens its multidimensional audio services portfolio to the Latin American market and partners with major publishers in the industry including Resso, SBS, Univision, VIX, and Spreaker from iHeart.

Resso is a social music streaming app designed for the new generation of music enthusiasts. The platform allows users to express, connect and interact with music and artists with a unique social streaming experience. In Brazil, where it was launched in 2020, the music streaming app Resso soon became very popular. Apart from Brazil, Resso is also present in India (Mumbai) and Indonesia.

Spanish Broadcasting System, Inc. (SBS) is one of the largest owners and operators of radio stations in the United States. It owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. Amongst other media and digital companies, SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience.

 

Keep reading  https://investors.targetspot.com/news/targetspot-enters-latin-american-market/

Tuesday, June 21, 2022

Targetspot expands to Latin America with top-tier partnerships

 



Targetspot, a world player in AdTech and monetization in the high-growth area of digital audio, opens its multidimensional audio services portfolio to the Latin American market and partners with major publishers in the industry including Resso, SBS, Univision, VIX, and Spreaker from iHeart.

Resso is a social music streaming app designed for the new generation of music enthusiasts. The platform allows users to express, connect and interact with music and artists with a unique social streaming experience. In Brazil, where it was launched in 2020, the music streaming app Resso soon became very popular. Apart from Brazil, Resso is also present in India (Mumbai) and Indonesia.

Spanish Broadcasting System, Inc. (SBS) is one of the largest owners and operators of radio stations in the United States. It owns and operates radio stations located in the top U.S. Hispanic markets of New York, Los Angeles, Miami, Chicago, San Francisco and Puerto Rico, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. Amongst other media and digital companies, SBS also operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations reaching 95% of the U.S. Hispanic audience.

 

Keep reading  https://investors.targetspot.com/news/targetspot-enters-latin-american-market/